Is Your Content Voice Search Ready?

If you’ve ever used Amazon’s Alexa, Apple’s Siri, Google Assistant, or Microsoft’s Cortana, then you’ve used voice search. Voice responsive technology is emerging as a disruptive force in the content marketing space but is your brand ready for it? Let’s delve into it.

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Marie-Helene Dibenedetto
Our Favourite Social Media Campaigns of 2019

Whether outrageously funny, thought-provoking or just plain weird, we can say that 2019 didn’t disappoint. A great social media campaign integrates different marketing channels like video, Twitter, Instagram and blogging or PR. It grabs attention, engagement and fan reactions. And ultimately it increases sales, consumer loyalty, and brand awareness.

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Marie-Helene Dibenedetto
The Brand Guide To Storytelling

Why does storytelling work? It’s simple : a good story evokes emotions which can influence purchasing decisions. According to the stats, marketers are finding it increasingly difficult to reach their target audience on social media, yet storytelling is producing the results they want to see. Discover how in this article.

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Marie-Helene Dibenedetto